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P&G Enters Fashion Biz

Women who want all-around style advice on fashion as well as makeup can now turn to a new website launched by P&G Beauty & Grooming. StyleUnited (www.styleunited.com) claims to be the first truly personalized site that brings beauty and fashion together for a total style source. In partnership with ShopStyle, StyleUnited delivers an exclusive experience to each consumer to help women achieve their best head-to-toe style.

"P&G Beauty & Grooming fosters relationships with many leading influencers and visionaries in beauty and fashion communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination," said Charlie Chappell, associate marketing director at P&G. "StyleUnited takes the trusted outlets and experts that women turn to online every day and brings them together under one web site for a comprehensive beauty and fashion resource."

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